Last updated: June 29, 2026.
1. Data Controller
Energotehnika-Južna Bačka d.o.o.
Put Novosadskog partizanskog odreda 1, 21238 Novi Sad, Serbia
Company No.: 20001917 | Tax ID: 104075834
Email: juzna.backa@entjuba.rs
Tel: +381 21 48 77 201
2. Data We Collect and Why
2.1 Contact Form
Data: name, email address, message content.
Purpose: Responding to enquiries.
Legal basis: Consent (GDPR Art. 6(1)(a)).
Retention: 12 months from receipt.
2.2 Google Analytics 4 (G-C924AF7118)
Anonymised data on site visits (pages, duration, device).
Purpose: Traffic analysis and website improvement.
Legal basis: Consent (analytics cookies).
Retention: 14 months.
Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
2.3 Google Ads (AW-11084758204 / AW-11084827064)
Purpose: Ad performance measurement and conversion tracking.
Legal basis: Consent (marketing cookies).
Recipient: Google Ireland Ltd.
2.4 Google reCAPTCHA v3
Protects the contact form against automated spam and abuse.
Purpose: Website security.
Legal basis: Legitimate interest (GDPR Art. 6(1)(f)).
Recipient: Google Ireland Ltd.
2.5 YouTube Video Players
Purpose: Displaying promotional video content.
Legal basis: Consent (marketing cookies).
Recipient: Google Ireland Ltd. / YouTube LLC, USA.
3. International Data Transfers
Google services apply Standard Contractual Clauses (SCC) for data transfers to the USA. Details: Google Privacy Policy.
4. Your Rights
Under GDPR you have the right to: access your data, rectification, erasure, restriction of processing, data portability, objection to processing, and withdrawal of consent at any time.
Submit requests to: juzna.backa@entjuba.rs
5. Right to Lodge a Complaint
Commissioner for Personal Data Protection (Serbia):
Bulevar kralja Aleksandra 15, 11000 Belgrade
office@poverenik.rs | www.poverenik.rs
6. Cookie Policy
For details on cookies used, please see our Cookie Policy.